At AST Cybersecurity, our major research project is to validate a scientific model which could potentially facilitate the effective flow of communications from the Cybersecurity Industry (primarily the vendors) to the end users.
We have named this model of ours the Cyber Information Acceptance Model, or CIA for short.
With this, the ultimate acceptance of information on part of the end user is dependent upon two key variables:
*The degree of Reliability (or Believability) of the information/data;
*The perceived Usefulness of the information/data.
Our research proposal will actually be part of an upcoming book entitled: “How to Start Your Own CyberSecurity Consulting Business: First-Hand Lessons from a Burned-Out ExCISO”. The scientific validation of our model will be an extension of it.
The theoretical background of our model comes from the Technology Acceptance Model, or TAM.
At the present time, we are also seeking sponsors to help fund the research into this project. Please contact us if you are interested.
Stay tuned for more details on this website!!!
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